New phase of life, new skin needs?
When hormones take control – we call it SkinOpause ® .
After the age of 35, hormonal changes begin to affect the skin – often long before we think about it. Maybe your skin suddenly feels drier, more sensitive, looser or uneven in tone. Maybe it doesn’t react as well as before, no matter what you put on it. It’s not a coincidence. It’s hormonal.
At LNDA, we call this phase SkinOpause ® – the skin's own transition.
IS MY SKIN NORMAL – OR HORMONEAL?
Did you know that up to 75% of hormone balance is affected by our lifestyle – and that these fluctuations can be felt directly in the skin?
From the age of 35, many women begin to experience hormonal changes that leave clear traces that can lead to:
• Dryness, itching and increased sensitivity
• Fine lines, dull skin and less glow
• Pigmentation, laxity and reduced elasticity
• Redness and slower cell renewal
The 4 phases of SkinOpause:
Your 30s: Start smart!
In your 30s, the first signs of aging can appear – such as fine lines, mild dryness and loss of radiance. At the same time, collagen production begins to decline, and hormonal fluctuations can create unpredictable changes in the skin.
The focus in this phase should be prevention: moisture, antioxidants and sun protection are key to preserving youthful skin and slowing down early signs of aging.
The 40s: Stop the clock!
Now hormonal changes become more apparent. You may experience loss of firmness, increased sensitivity, and uneven pigmentation.
This is the time to strengthen the skin barrier, boost collagen production, and even out skin tone. Use retinoids, peptides, and vitamin C—ingredients that help skin stay strong and radiant.
The 50s–60s: Turn back time!
As estrogen levels decline, skin often becomes thinner, drier, and more prone to wrinkles and sagging. Now it's all about repair.
Choose products that deeply hydrate, replenish lipids, and support the skin's own repair processes—with ceramides, omega-3s, and growth factors. It's also time to target elasticity and pigmentation.
70+: Glow with dignity!
In your 70s, your skin shows signs of a long life – and it should be allowed to. Now it's all about maintaining the glow and supporting your skin's natural balance.
Moisture is still essential, along with gentle exfoliation and antioxidant protection. Give your skin the nourishment and care it needs to stay soft, healthy and vibrant.
Learn to listen to your skin – focus on 3 principles
Hormonal skin changes are often misunderstood – and easily confused with other skin conditions. That’s why it’s important to learn to listen to your skin and become your own at-home skincare therapist, focusing on:
1. Balance – Even out moisture and sebum levels for harmonious skin
2. Strength – Build up the skin barrier to protect against external influences
3. Restore – Targetedly work on lines, pigmentation and elasticity – without stressing the skin
The better you understand your skin's signals, the more confidently you can navigate through hormonal phases – with products that actually support you. Good skin health is not just about age, but about changing needs that require smarter care.
With over 20 years of experience, we have developed skincare that is clinically proven, hormone-aware and tailored for changing skin.
Not sure where to start? Take our skincare quiz to help you navigate.
